From Collaborative Marketing Coach, Eric Sachs

Let’s face it, today’s world feels more divided than ever. From political polarization to culture wars and a constant stream of conflict in the news and on social media, it's no wonder families are feeling the pressure. When that pressure spills into family transitions like divorce, separation, or co-parenting struggles, the last thing anyone wants is more adversarial conflict. That’s why now, more than ever, the Collaborative Process isn’t just an option, it’s the best choice.

In a climate where “us vs. them” seems to dominate public discourse, the Collaborative Process offers a refreshing alternative: one rooted in respect, cooperation, and forward-thinking solutions. It keeps families out of court, away from judges who may be influenced by shifting political winds, and firmly in control of their own future.

Court battles often mirror the combative tone of today’s politics. The Collaborative Process is intentionally non-adversarial, offering families a way to resolve their differences with dignity. Instead of choosing sides, Collaborative teams focus on the best interests of all family members, especially children. Rather than handing decisions over to a judge, Collaborative participants make informed choices together, supported by a team of trained professionals.

For Collaborative Professionals, the current climate offers a unique opportunity to position the process not just as a legal or logistical choice, but as a values-based one.

Families are tired of fighting. Tap into that emotion. Use messaging that speaks directly to the desire for calm, clarity, and control. The Collaborative Process isn't just different from litigation, it's different from the culture of conflict. Let your audience know that this is a process that values listening over shouting, compromise over control, and healing over harm.

In a divided world, families crave stability and hope for the future. Share stories or testimonials that show how Collaborative Divorce led to positive co-parenting relationships, less trauma for children, and long-term solutions.

Now is the time to lead with empathy. Use your marketing to show you understand what families are going through, then offer them something better.

As professionals committed to peace and healing, we have a responsibility to amplify the Collaborative Process as the healthier, more humane alternative to litigation. In a world where conflict is constant, we offer something rare: a better way forward.

Let’s not be quiet about it.