Testimonials are one of the most effective ways to market the Collaborative Process. When a former client shares their story, it gives future clients confidence that the Process works not just in theory, but in real life. However, asking someone who has just gone through something as deeply personal as divorce to leave a review can feel delicate, even daunting.

So how do we encourage clients to share their experience without making them feel pressured or uncomfortable?

The key lies in respect, sensitivity, and providing options.

Most families entering divorce are fearful. They may not trust the idea of staying out of court or working together respectfully. A testimonial from someone who has walked the same path and come out with dignity, reduced conflict, and preserved relationships is far more persuasive than any brochure or presentation.

Since divorce is so private, clients often hesitate to “go public.” That doesn’t mean they’re unwilling, it just means we need to make the process feel safe and comfortable.

The best moment to ask is when the Process has successfully concluded and emotions have settled. A follow-up call or email a few weeks after the final agreement can be ideally long enough for perspective, but not so long that the experience fades.

Present the request as part of your standard process, not as something unusual. For example:
"Many of our clients choose to share a short testimonial to help other families understand that Collaborative Divorce can be a healthier choice. Would you be comfortable sharing a few words about your experience?"

Reassure clients that they don’t have to use their full name, or any name at all. A testimonial can be as simple as “Former client, City, St.” Many clients will be more comfortable if they know their privacy is protected.

Instead of asking them to “write a review,” offer simple guiding questions, such as:

• What made you choose the Collaborative Process?
• What part of the process made the biggest difference for you or your family?
• How did the Collaborative Process help compared to what you expected?

Prompts make the task less overwhelming and help them focus on what matters most.

Some people prefer writing; others are more comfortable speaking. Give clients options! A written testimonial, a short audio or video clip, or even letting you draft something based on a phone conversation for them to approve.

Emphasize that you will never share personal details of their case, and they control what is said. The more control they feel, the more likely they are to say “yes.”

Make sure clients know how meaningful their contribution is not just to you, but to future families. A thank-you note after receiving their testimonial reinforces that their story is valued and respected.

Many clients hesitate because they don’t want their divorce to define them publicly. Highlight the bigger purpose. Frame the testimonial as a way to help other families find a healthier, less painful path. Keep it short. Even one or two sentences is enough. They don’t have to share their whole story. Offer complete confidentiality. An anonymous review still carries weight. Assure them there’s no pressure. The request should always be an invitation, never an obligation.

Encouraging testimonials isn’t about marketing it’s about giving voice to families who chose dignity, respect, and collaboration during one of life’s hardest transitions. By handling the request with empathy, discretion, and gratitude, you can build a library of authentic stories that not only grow your practice but also inspire other families to choose the Collaborative Process.

Every testimonial plants a seed of hope showing that divorce doesn’t have to destroy, it can transform.