One of the greatest strengths of the Collaborative Process is its foundation in teamwork and communication. Yet, when it comes to growing awareness and expanding the reach of Collaborative Practice, too many professionals operate in isolation, quietly working their cases, attending a few trainings, and hoping that clients somehow “find” Collaborative divorce on their own.
The truth is, open discussion among professionals, about both ongoing and concluded Collaborative matters, is one of the most powerful marketing tools we have. When professionals talk with one another, share insights, and reflect on what worked (and what didn’t), the entire Collaborative community benefits.
Each Collaborative case brings unique personalities, family dynamics, and professional challenges. By discussing Collaborative matters, professionals can learn how others approach similar situations.
How did a team handle a communication breakdown between participants or team members? How did the professionals guide clients through impasses? What techniques helped when emotions ran high?
Every shared experience becomes a learning opportunity, one that strengthens future cases and elevates the standard of Collaborative practice across the community.
Many professionals new to the process feel uncertain at first. They may hesitate to suggest Collaborative to clients if they haven’t seen it work firsthand. Open discussion normalizes those growing pains and provides reassurance through real examples of success.
When professionals hear how others navigated difficult cases to reach positive outcomes, they gain the confidence to recommend Collaborative with conviction. That confidence is contagious and essential to growth. No process evolves without fresh ideas. Open discussion invites creative thinking about team composition, client engagement, communication tools, or even marketing approaches.
When Collaborative professionals openly discuss their cases and outcomes, they show the tangible results of the process. That transparency builds trust and makes it easier for the broader public to understand and embrace the Collaborative model.
Marketing isn’t just ads or social media posts, it’s connection, story-sharing, and conversation. Every time Collaborative professionals share their experiences at practice group meetings, trainings, My Collaborative Team Happy Hour’s or even informal gatherings, they are marketing the process. Stories of successful resolutions, of families who found peace instead of conflict, are powerful narratives that inspire others to explore Collaborative. The more we talk, the more we normalize it.
When professionals stay silent, the process remains invisible. When we speak openly, we invite curiosity and growth follows.
The Collaborative Process thrives on communication, not just between clients, but among the professionals who make it possible. By sharing experiences, discussing challenges, and celebrating successes, we don’t just improve our individual practice we market and grow the movement itself.
So let’s keep talking, because every conversation about Collaborative Practice is a step toward a world where more families can resolve conflict with dignity, respect, and peace.
