We have been holding a very interesting discussion the past few Fridays at Happy Hour. One of the great benefits of our Happy Hour is learning how the Collaborative Process is done a little differently in other communities. Recently we heard from our colleagues in Kansas City about the fact that they, as a Practice Group, have agreed to certain protocols that include a thirty-minute free consultation about divorce processes to anyone who contacts them. They also agree to hold a one-hour professional debrief at the start of the matter and a one-hour six-way team meeting with the clients to handle administrative matters including setting a schedule of future meetings. Both meetings are done at no charge.
This has led to an extended discussion about giving away time. As some of the participants, especially our attorney colleagues, have suggested, all we have to sell is our time. Since our time is our only commodity, we shouldn’t be giving it away. Others of us have suggested that we should not look at this in such a stark way. Some believe we are selling a Process, not much different than selling a product. Clients have bought into using this Process and we should look at our billing as the reasonable cost for the Process. Our services should be billed based on the benefit we provide to the clients and the Process. We should be using judgement in deciding what to bill and what not to bill.
I believe we should put ourselves in the client’s shoes. Look at your bill as though you are the client. Were the services provided worth what I am being billed? While I recognize that most clients will think they are paying too much, we should be comfortable with our own perception of the value of our services.
Don’t just look at this line of work as a source of billable hours. Bill for your work based on its value to the clients. After all, they hire us to help them achieve their goals.
Funny enough, my billing is done very differently. However, this stems from the fact that I was in the financial world for almost 20 years and lived off of commissions. Transitioning to a billable hour was difficult. I also offer 30 min free consultations. When I am on a file I do bill but sometimes I needed to review my numbers as I thought of another view view point or I needed to ask the client more questions to get a better understanding of the why. In the end, I do not charge for phone calls or emails. Sessions and working “on” the file I do. I wanted to build a connection with the clients so that they felt comfortable in being able to ask questions and not feel like every 5 minutes was another $75. Thus far, my colleagues agree with my method and the clients really appreciate it. Also, from a business perspective, I manage my time so that I am still very profitable. Processes that are efficient help tremendously.
Just my thoughts.