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Proof of Profile

I talk a lot about the Five “P”s, what I invariably call “The Five Fortes of Marketing.” And professionals usually have no problem understanding the powers inherent to four of those superpowers, i.e. Pitch, Publish, Present, and...

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Do We Market or Do We Educate?

Miriam Webster defines marketing as the process or technique of promoting, selling and distributing a product or service. It defines educating as training by formal instruction; to provide with information; to persuade or condition to feel, believe, or...

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