Most Collaborative Professionals don’t actually have a marketing problem, they have a positioning problem.
To be helpful and informative, many spend their time explaining the Collaborative Process in detail. They outline the steps, highlight the...
Don’t Sell the Process, Sell Yourself
There’s a common mistake professionals make when trying to attract clients, they spend too much time explaining how they work and not enough time explaining why someone should trust them.
Clients rarely hire professionals because...
How to Make Prospective Clients Feel Understood in the First 5 Minutes
When a prospective client reaches out, they’re rarely looking for a detailed explanation of your process. What they’re really looking for is relief.
Something has brought them to this moment such as stress, uncertainty, conflict,...
How to Connect with Potential Clients
In our Monday newsletter, our Marketing Director Eric Sachs implored us to Stop Explaining and Start Connecting with our potential clients.
So how do you connect with your potential clients?
Connecting...
