For many Collaborative professionals, marketing never feels entirely comfortable. You didn’t choose this work because you wanted to “sell” something. You chose it because you believe families can move through divorce in a healthier, more respectful way when...
Where is the line between zealous advocacy required of lawyers and our Collaborative ethical standards of client self-determination. This comes up from time to time in cases and I always struggle with the question. I understand the attorneys need to...
Most Collaborative Professionals don’t actually have a marketing problem, they have a positioning problem.
To be helpful and informative, many spend their time explaining the Collaborative Process in detail. They outline the steps, highlight the...
There’s a common mistake professionals make when trying to attract clients, they spend too much time explaining how they work and not enough time explaining why someone should trust them.
Clients rarely hire professionals because...
