For decades, family law marketing has relied on a familiar formula of fighting for your rights, aggressive representation, and winning your case. While this messaging may work for litigation-based practices, it often fails Collaborative Professionals and can even...
Let’s be honest: you didn’t become a Collaborative Professional because you love marketing.
You did it because you believe in peaceful solutions. Because you care about helping families stay out of court. Because you’re committed...
Written by Collaborative Marketing Coach, Eric Sachs
For Collaborative professionals, content marketing isn’t about flashy sales tactics—it’s about building trust, fostering understanding, and providing value. Your audience, whether they are potential clients or fellow professionals,...
Written by My Collaborative Team Marketing Director, Eric Sachs
One of the best parts of attending the IACP Annual Forum is the reaffirmation of the work we are doing as Collaborative Professionals to bring a...
